Steph Williams  /  Work  /  Nespresso Saint Patrick’s Day

Coffee communications with a touch of good luck.

Nespresso Saint Patrick’s Day

In the spirit of this cultural holiday celebrating Irish heritage, Nespresso’s springtime promotions and limited edition coffees were presented in lucky fashion. Two sets of email communications were designed as a two-touch campaign, sent to consumers of both Vertuo and Original Nespresso technologies, and marked with festive Saint Patrick’s Day visual elements.

WhiteRule

Role

Digital Design
Photo Retouching

Studio

Numero11, NYC

Creative Director

Arno Lagrotte

Sophisticated spin on classic motifs.

Neutral coffee shots were given a timely update by adjusting the background to a color palette of Nespresso’s greens, and a pattern designed for this campaign.

NSP-Visual-2
NSP-Visual-1
NSP-Clover

Clover graphic and pattern

Inspired by the lucky botanical, a simple four-leaf clover icon and pattern were designed specifically for Saint Patrick’s Day 2024.

NSP-Email-Long
NSP-Touch1
NSP-MaplePecan
NSP-Coffees-OL
NSP-Phones-2

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