Steph Williams / Work / Nespresso Pumpkin Spice Cake

Designing the communications for a limited edition fall coffee product launch.

Nespresso Pumpkin Spice Cake

An indulgent and cozy campaign announcing the seasonal launch of Limited Edition Pumpkin Spice Cake coffee. Digital assets were developed for Nespresso’s US Market, and featured on Nespresso’s social media platforms, Amazon and Fire Tablet devices, and consumers’ digital inboxes. Main visuals were shot in collaboration with New York–based photographer Chaunté Vaughn, and isolated capsule and sleeve pack shots are my own image composites made from renderings.

Role

Digital Design
Art Direction

Studio

Numero11, NYC

Creative Director

Arno Lagrotte

Photography

Chanté Vaughn

Indulgence that only comes once a year.

Carousel, static post and story design for social media platforms feature a cozy atmosphere with spices and warm frothy drinks. Photography directed by Numero11 and shot by Chanté Vaughn in New York.

Pumpkin Spice Cake pairs with a good book.

Appearing on the home screen before unlocking the digital reader, these ads were designed specifically for Amazon Fire Tablet devices.

For those who have tried it and loved it.

Email and Paid Media assets announce the return of Pumpkin Spice Cake coffee online and in stores, driving those who already know they love it to stock up on their favorite. Layouts combine gourmet recipe shots and photo composites.

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Contact

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