Steph Williams / Work / Easton Boutique Opening

Announcing the arrival of Ohio’s first Nespresso location.

Easton Boutique Opening

To announce the opening of Nespresso’s first Boutique in Ohio, digital communications were sent inviting locals for coffee tasting and a newly available in-store shopping experience. Marking the occasion is a punchy and geographically resonant hero visual for which I did the conception, art direction, photo composite, and elevation drawing. The main visual below was chosen by the client for the communication, and the alternate visuals were additional options presented.

Role

Digital Design
Art Direction
Illustration
Photo Composite

Studio

Numero11, NYC

Creative Director

Arno Lagrotte

Cup & capsule photography

Sylvère Azoulai

Easton Boutique Hero Visual

Top selling coffee capsule, Voltesso, drives gold color scheme. Shown prominently with cappuccino in front of Easton Town Center illustration.

Easton Town Center
Elevation Drawing

Hello, Ohio

Voltesso and cappuccino are this time shown from above, and circular portal to Easton Town Center balances the shape of the saucer. Prominent “Ohio” becomes the focal point.