Steph Williams / Work / Hemp Product Shoot

Prioritizing product transparency and the informed consumer.

Hemp Product Shoot

As part of a new website launch for Jersey City based brand The Hemp Social, products were photographed and featured in their online shop. To establish consistent look and feel as well as align with the brand’s standard for transparency, products were shot in minimalist style. Pure white background allowed for a seamless and simplified product grid on the client’s pre-selected web theme, and the camera angle was carefully chosen to showcase a wide variety of packaging types and the product next to its package.

The Hemp Social’s ongoing release of self-branded products meant regular pack shot updates, for which these initial images drove the shooting and cropping style.

Role

Product Styling
Product Photography
Retouching
Art Direction

Studio

Numero11, NYC

Creative Director

Arno Lagrotte

Featuring form without sacrificing taste appeal.

Gummies and edibles photographed to feature close-up views of sweet edible products and clear shots of branded packaging.

An emphasis on detail.

Tinctures, extracts, vapes, prerolled and premium flower shown in detail, with raw product, label information, and packaging designed for freshness.

Brand and product focused.

Topicals, accessories, pet treats and unique items for the extended hemp experience are photographed for consistency, focusing on brand and product design.